Blog Post

5 Tips For Designing Store Signage That Brings In Customers

  • By Clare Whatson
  • 03 Mar, 2018
Led Signage Dubai

Don’t let the internet marketing gurus fool you! Physical store signs are still incredibly important for businesses of all shapes and sizes in the modern, digitalized world, and global signage statistics continue to reflect that.

According to a survey conducted by FedEx:

  • 80% of customers surveyed said that they visited a new business simply because the store signage seemed attractive.
  • 68% of these customers actually ended up making a purchase at the store
  • 75% of consumers told people about a business because of its signage
  • 58% of customers said they wouldn’t ever go inside a store if it had no signs up

It’s clear to see the importance signboards still have for small businesses, despite the increasing digitalization of our marketing efforts.

This is especially true in a country like the UAE, where the competition for niche markets is fierce and small businesses have to compete with large multinationals for customers.

If you’re starting a new business in the Middle East, it’s imperative that you invest in quality, professionally designed signage for your brick-and-mortar store.

In particular, we recommend that you invest in the services of a company that specializes in LED Signage Dubai. LED signboards offer excellent customizability and can last for over 100,000 hours of constant use, making them an ideal choice for small businesses that can’t afford the running costs of a neon or fluorescent bulb sign.  

But, how do you ensure that the signboard is appealing for customers and actually brings in business rather than representing a failed investment?

Here are 5 effective design tips that will help:

Text should be legible

This might seem like a fairly obvious thing to say, but legibility is the most important design aspect when it comes to signboard of all shapes and sizes.

Keep in mind that in most cases, people will pass by your store in their cars and they’ll only have a few seconds to catch a glimpse of the content. Use this time to make your point as effectively as possible.

Also ensure that the sign is equally visible at night.

Keep it simple

As we mentioned earlier, most customers won’t have the time to stand there and view the content of your signboard in detail, so why not skip the details and keep it simple in the first place?

When it comes to signage design, less really is more.

Effective design utilizes the concepts of minimalism to deliver a powerful message in as few words as needed. In most situations, your priority should be to use a maximum of 3-5 words while keeping the focus on images and graphics which instantly catch the viewer’s attention.

Don’t forget your brand image

Your signage is a direct representation of your brand.

Another interesting statistic from the FedEx survey cited above: 68% of all consumers agreed that signage reflects the quality of a business’ products and services. If a viewer doesn’t find your content appealing, they’ll likely develop the same opinion about your company.

Remember: You’ll likely only get one chance to secure impress your customers. Make sure you go into the design process with the same intentions as you would in a high-level meeting with investors.

Update content regularly

One of the greatest benefits of using LED signage is that you can customize the message at will.

A user simply has to give commands in the relevant software, and the signboard will change its content to whatever you desire.

This can be used in a number of ways to keep it the message engaging and informative for customers. For example, you can tailor the advertisements on display to target different demographics. During the day, the signboard is more likely to be seen by women and children, while at night, the focus will be on families.

Help it stand out

In Dubai’s buzzing markets, your signage will be competing with plenty of other companies for the same customers. Help your cause and make sure the content has been designed to stand out from the crowd.

Here, we recommend conducting a thorough survey of the potential location where your office will be, and roaming the stress as a standard customer would. This will help you figure out the color scheme, graphics, and typography required according to the surroundings.

By Clare Whatson 11 Nov, 2019

You live in a capitalist world. Everything revolves around profits. When you plan a clothing sale for your brand, you’re hoping for profits while offering people some leverage. So when you mean to profit, take prudent steps about it.

Make sure you advertise your sale good enough that people feel fascinated about your brand the most. How do you achieve that? Indulge in portable outdoor signage. Some brands have explored this arena already. And hence, there are many companies offering signage solutions for enhancing brand advertising strategies.

This trend of companies offering portable signage is especially on the rise in the UAE. If your brand has a clothing sale there, you are in for high chances of maximizing your profits. All you have to do is to take services of Outdoor signage Dubai based companies.

This article will emphasize the benefits of this practice.

By Clare Whatson 28 Oct, 2019
So when you choose your business signage type, make sure it is modern. You should go for sign boards Dubai based companies to ensure effective marketing and brand recognition. Your
By Clare Whatson 10 Oct, 2019

Imagine you’re visiting your friend’s new house for the first time. His house is located in a new housing scheme, which is alien to you. Now, what will you do if its directions are yet to be updated on Google maps? The only resort you have is the navigational signage on the go.

Now, as a housing scheme owner, you must put yourself in the shoes of a visitor, or new residents, do you want to feel well-served in the premises of your housing society? Do you want to earn good feedback? Indulge in navigational signage. Your client is happy. His guests are happy, and you get an additional and indirect promotional advantage

In today’s rapidly urbanizing world, the trend of starting a business of housing societies have gained traction. More technologically advanced cities are seeing a greater rise in the advent of new housing schemes. E.g., in Dubai, 20,978 residential units were built by June of 2019.

Higher competition indicates that businesses are competitive in Dubai. Hence to make a brand value as a housing scheme owner bustling market, you must indulge in professionals services of companies offering Signage Dubai . These companies make sure that your visitors and residents are grateful to you. So, acquiring their services is your safest bet!


By Clare Whatson 13 Sep, 2019
Rush towards leading outdoor signboards companies in Dubai and around to get your business noticed and flourished.
By Clare Whatson 19 Aug, 2019
select appropriate signboards for your boutique store. Luckily, many signage Dubai based service providers are assisting the individuals in designing and configuration of a sign for effective business promotion.
By Clare Whatson 31 Jul, 2019

UAE’s digital signage market seems to be blooming now more than ever. The predicted growth for the digital signage market is expected to grow with a 22 %  CAGR during the five years from 2015 to 2020. Retail stores, hospitality industry, health care units; every institution in the region seems to be taking digital signage to the next level!

The rise in digital media advertising, growing data-centric information and an increased expense on marketing are vital factors that have contributed to the increase in the usage of digital signage . But effective signs call for expertise.

Professionals with years of expertise in digital signage can help create the right one for your organization. Opt for Experts in signage Dubai  and create an exciting experience for your customers. The article highlights signage trends that 2019 will bring!

By Clare Whatson 10 Jul, 2019
LED signs are widely used to highlight the business and branding process. They are attractive and eye-catching in all possible way.
By Clare Whatson 21 Jun, 2019

You might have seen a lot of signs while passing by streets, but one thing you might have notes in common is that most of them are different in design and colors. This is because the purpose of the signboard is different for each one.

The idea of having a street sign is that it will convey the message in the right way. Different companies are putting up the signboards for the purpose of marketing, and they want to stand out among many. However, not all signs attract the attention of the customers, but instead, they make them look to a different direction to avoid the board.

A number of things should be taken into account when designing the board for the streets. Every second someone is passing by, so you want to make a lasting impression. If you are not sure how to do that, then opt for the professional signage Dubai to get a better chance on making the right impression with your street sign.

While you are doing that this article is going to share some tips and tricks on designing a stunning board for the streets.

Handy tips for designing street signs:

When you pass by a sign, then you want to have the right sort of impression. The design process might seem simple, but you need to think bigger and take into account the factors which might make or break the overall sign.

Following are some practical tips and tricks to help you come up with a jaw-dropping sign for the street:

Consider the size of the board:

The first thing you need to see when finalizing the design process is how much space you have got to work with. If the size is small, then you need to work strategically and smartly because you have less space, but if you have a big scale, then you can add multiple things at once.

Understand the location:

The second element which you need to consider is the placement of the sign. This means you need to design the signboard according to the locality as the arrangement and content of the board will vary from place to place.  

Color and graphics:

If you are working in the industry, then you know that content is going to be pretty much same but what you can do differently is come up with colors and graphics that stand out.  You can go big and bold with the illustrations and colors. Be mindful about the contrast and visibility of the content.

Typography:

If you are designing for the street, then you need to have only one style of font and pick the simplest message. This will be easy for you to understand when the audiences have only milliseconds to look at your sign. Do not make the size look small, but instead, you just need to have optimal for the place.

Concluding thoughts:

Signs at the street can be challenging to design because there are not a lot of experiments one can do. But they can be done smartly. If you are not sure on how to do that, then check out the professional signage Dubai for better insight. Let your design be prominent with a better look!

 

By Clare Whatson 30 May, 2019

Banner advertisement is the most crucial element of marketing strategy. Business companies regardless of their size, the nature of work and scope look for different ways to promote their products and services. In this way, advertisement and promotion are considered vital for active brands creation.

Signs and banners enable companies to reinforce their marketing plans to convey their brand messages. Not only this, it is considered the most natural way of reaching the targeted audience.

However, on-site banners are getting popularity in severely competitive business markets owing to far-reaching business benefits. Many business companies based in the Middle East and Gulf countries opt for on-site signs for customers’ persuasion.

The article is all about getting captivating banner signs for business success.

Tips to get awe-inspiring On-Site Advertising Banners

Banners and standee are the objects that grab the attention of the people unconsciously. It is because they are the casual way of promoting business among the common masses. The higher visibility of the banners makes them suitable for on-site signage.

However, it is vital to get the right signage perfectly aligned with your brand vision. Keeping this in mind, various retailers and other business owners consider hiring sign board Dubai based service providers to ensure high-quality services.

But, in the case that you want to know some of the best things to care for in on-site signage, read the guide given below:

Visibility Considerations

The first and foremost important thing in the signage designs is visibility. Without ensuring proper visibility of the signboard, your brand cannot achieve higher recognition.

It means that you should choose an appropriate location for signs standee and other banners. It might be the storefront or some other places within your store. But, make sure to select the best possible location where people can see the banners clearly.

Other visibility considerations include the layout of the on-site banners and other elements presented on the board.

Color scheme and images

The color scheme is the second and the most important thing that must not be ignored while getting the on-site signage. It is imperative to understand that your banners should contain something in contrast with light and dark shades.

Consider focusing on background color to be the lighter shades and typography can be used in different dark colors. However, the choice is yours.

You should also consider using different images to make your on-site signs attractive. The quality of the images should be regarded as a must.

Less is more – comprehensive messages

The primary purpose of on-site signage is to make the people aware of your latest promotions. For this, the retailers should consider incorporating compact words for the comprehensiveness of their brand messages.

The rule is simple, less is more, and so you should use compelling taglines and inviting promotional messages. It is better to get assistance from sign boards Dubai based professionals because they can help you in selecting appropriate graphics, and content to be used for on-site banners.

The Bottom Line

Summing up the discussion, one-site banners have a considerable impact on the people. It enables companies to magnify their business prospects using different strategies. On-site banner standees are one of the most exciting ways to establish brands.

However, companies should pay attention to get fabulous designs of signage to allure more and more customers. For this, it is better to opt for professional signage designers who know the standards and styles of on-site signboards.

By Clare Whatson 16 May, 2019

Advertising is an essential component of marketing. It is owing to the reason that it enables the businesses to create their impression without making them conscious. Outdoor signs play a significant role in driving customers’ attention towards the latest business promotions and related stuff while they are walking along the streets or driving through the roads.

However, the rapid growth of the businesses in UAE has created severe competition that caused to increase in the cost incurred by the marketers. Owing to this, many business organizations have to increase their marketing budget. But, not every company is capable of doing it efficiently.

So, what to do when you have a limited budget and still want to make a big difference? Here come the outdoor signs in the light. Businesspeople usually prefer to get the services of outdoor signage Dubai based professionals to keep it within budget.

The article is surely going to help you to understand the main reasons how you can cut the marketing cost using billboards and hoardings.

Top Reasons Outdoor Advertising Help You Stay in Budget

Nevertheless, signage advertising is not inexpensive, especially when you select a busy location. However, many reasons make this type of outdoor advertising beneficial for all businesses. Let’s consider a few out of many such aspects:

Cost per thousand price rates

The first and foremost reason that makes outdoor advertising cost-effective is the implementation of cost per thousand. Generally, the billboards and other signboards are charged as per the impressions and placement of the advertisement.

So, you can cut the cost by selecting reasonable signage providers to market your products and services from scratch depending on the value and ads impressions.

Higher potential for increased selling

It is rightly said that what goes can also come back in another way around. It simply means that business companies invest in advertising their products and services that increase their sales.

So, they can get their marketing investment back through higher business revenues. It is also a critical factor that makes outdoor advertising highly suitable for startups and small businesses.

The flexibility of selecting a variety of signboards

Business companies have a wide range of options when it comes to advertising their products using hoardings and billboards. This factor essentially makes the signage promotion inexpensive for all and sundry.

However, when you have plenty of facilities available, the selection of top-quality signboards might become a channeling. So, it is always better to opt for reliable outdoor signage Dubai based providers to get your required advertising signboard within your budget constraints.

Final thought

Advertising signs have become part and parcel of marketing strategies. It is owing to the reason that consumers expect the business to keep them aware constantly. Other tools and techniques of marketing are relatively costly, while outdoor signboards enable the companies to reach the customers cost-effectively.

So, if you are considering getting a mega billboard for your products and services, don’t forget to consider professional signage providers!

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